Madhya Pradesh Tourism:
Objective:
The state of Madhya Pradesh has firmly established itself as a travel destination that has a lot to offer. The task was to create ads that would say so in different visually appealing and insightful ways.
Idea:
Of the many ads that have been done on this brand, I have been associated with the last two. Both operate within the purview of the brand’s positioning, yet have distinct insights and visual treatment.
PRINT: